Image Banner: Cathy O'Dowd talking about Everest to disadvantaged kids in Mumbai. Photo Payal Kumar.

Building an audience does not require you to be the Kim Kardashian of the Adventure world. It simply means that there are people - other than your mum - who follow your story and value your opinions. Your audience acts as:

  • proof of your credibility
  • an asset that you bring to the negotiations with your Adventure business partners
  • a fanbase that you can sell to. 

Every single one of the Adventure Funding Streams requires social influence. The only exception is the more traditional Adventure Grants but the newer ones are all about using your story to spread their message. Browse through the blog posts below to find out more.