Crowdfunding is one of the newer tools in the funding box for adventure. It comes in three categories.
- Charity funding
- Project funding
Where the justification for the adventure (or challenge) is to raise money for charity.
Not many adventurers blatantly raise funds to pay for the costs of their trip. It seems to veer too close to asking other people to pay for your holiday, and it doesn't get a great response. Most commonly funds are solicited to cover the costs of making a film about the trip. Having a funded film then makes it much easier to interest other sponsors.
Some adventurers solicit micro-payments from their 'fans'. It is normally done in exchange for ongoing content, such as podcasting or blogging. Again it is unlikely to work just for you to wander off adventuring.
In all cases, crowd funding comes from your network. This is crucial! The crowdfunding platforms provide an infrastructure to promote your project and receive the money. They are not there to channel strangers into your fanbase.
When a crowdfunder catches fire, it is not because they crafted the perfect video or had magic words in their pitch. It's because they spent months/years building a following and then weeks of detailed work before launch firing up their fanbase and adapting their pitch to work for their audience.
Khierstyn Ross @khierstynross (quoted above) runs the CrowdfundingUncut podcast. Check out this episode with Jake Heilbrunn @Jake_Heilbrunn, who successfully crowdfunded a self-published book Off The Beaten Trail "An inspiring memoir about my soul searching journey leaving college to backpack through Central America & what I learned along the way."