Alex Staniforth is one of the UK's youngest adventure speakers, just 22. In the last three years he has made a name for himself that lets him live off his speaking fees, while planning future challenges. How did he do it?
I collected some of the speaker enquires I have received from corporate clients over the last two years. These are all real briefs sent by companies, event planners and speaker bureaus. There are two kinds of value you can get from looking through motivational speaker client briefs. 1. Think about how you could pitch your adventure story to meet these briefs. 2. Look at the language used and make sure you are using similar terms on your speaker website and in your pitches to clients and speaker bureaus.
It has been done but far more people fail than succeed. What does not work is simply opening up a funding page and then waiting for strangers to give you money. Find out why people dislike adventure crowdfunders and what kind of projects they will support.
"I was expecting someone..... different." This is not a sentence you ever want to hear a potential sponsor / media partner / event booker say. You need an image recognisable as you, today, and you need the same image across all your homes on the web. Why does that matter so much?
If you want to make a claim on the eye-balls and money of strangers, you need to be able to counter one simple objection: “So What?” The “So What” Rule comes from Chapter 1 of the book Get Sponsored: A Funding Guide for Explorers, Adventures and Would-Be World Travelers.
Each negotiation will be unique, but the brands may be as confused as the influencers when it comes to judging numbers or making a fair offer. It helps to have an idea of general trends in the marketplace.