Abigail Wise, soon-to-be Managing Editor at Outside Magazine, sent out the first edition of her newsletter, Sticks and Stones, on 25 July 2016. The mission was “a weekly email newsletter that highlights women's issues, important news, and cool ladies doing kickass things in the outdoor world.”
The no. 1 statement said by every person ever who started an email list is: why didn’t I do this sooner? Lists build over time, and by starting now, your future adventure you will be grateful. That’s not to say that there aren’t obstacles. This post is not about the detail of how to do it - the web is awash with information. This is about why you need to do it.