Abigail Wise, soon-to-be Managing Editor at Outside Magazine, sent out the first edition of her newsletter, Sticks and Stones, on 25 July 2016. The mission was “a weekly email newsletter that highlights women's issues, important news, and cool ladies doing kickass things in the outdoor world.”
The no. 1 statement said by every person ever who started an email list is: why didn’t I do this sooner? Lists build over time, and by starting now, your future adventure you will be grateful. That’s not to say that there aren’t obstacles. This post is not about the detail of how to do it - the web is awash with information. This is about why you need to do it.
Aged 44 Gary Sizer (married, no kids) quit his corporate job, spent six months thru-hiking the 2000 miles of the Appalachian Trail from Georgia to Maine, had his before-and-after photos go viral on Reddit, quit his corporate job a second time, wrote a book about the hike, gave speeches about it, wrote another book about hiking, and now lives off his book sales. How did he do it?
It is one of the great mysteries of adventure funding that hopeful adventurers put the least effort into the social network that is home to the most money.
No matter which social network(s) you have prioritised for your public-facing adventure profile, you need to be working LinkedIn at the same time. This is the home of all your future sponsors and brand partners. Both right now and in the future.